Knowwhenandwhyyouappearin AI conversations
Transform AI conversations into strategic intelligence and concrete action plans
No credit cardResults in 48hChatGPT, Claude, Gemini, Perplexity
An actionable diagnostic, then continuous measurement
Five concrete steps to understand how your brand exists inside AI conversations — and fix what needs fixing.
- Scoping
Targets, competitors and decision moments that matter to you.
- Simulation
Full conversations replayed across ChatGPT, Gemini, Perplexity, Claude, Mistral and Copilot.
- Diagnostic
Visibility, recommendation, perception and sources — measured and benchmarked.
- Prioritisation
Actions ranked by business impact and implementation effort.
- Continuous measurement
Monthly tracking inside the platform to steer progress over time.
The GEO platform built for full-conversation intelligence
Beyond prompt monitoring: multi-turn conversation analysis trusted by ambitious brands and agencies.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Mistral
- Copilot
- Grok
- Le Chat
AI-assisted search is the new source of truth
Customers decide in AI conversations
AI search is massive.
ChatGPT alone processes more than 50,000 queries per second. Google's AI Overviews now reach more than 1.5 billion users per month, and Gemini has surpassed 350 million monthly active users. Perplexity, still new, processes more than 15 million queries per day.
AI search is the preferred source of information.
A recent McKinsey study reveals that 65% of organizations now regularly use generative AI — nearly double in ten months. For consumers, AI search is becoming the first reflex, replacing traditional navigation with direct, conversational answers.
AI search is causing a massive drop in web traffic.
Gartner predicts that by 2026, traditional search volume will drop by 25% as users turn to AI assistants and chatbots. Sites that depended on organic traffic are seeing brutal declines — some reporting drops of 30 to 60% in click-through rates.
See Bubbling in action
Dashboards designed to steer your generative visibility day to day: sentiment, keywords, competitors and AI conversations.
Sentiment & detected adjectives
Visualize the positive, neutral and negative adjectives tied to your brand in LLM answers, with average position and visibility score.
The “Conversation Economy” — the biggest opportunity since the dawn of digital
Conversations become the most valuable raw material.
- Recommendation
“Am I recommended when AI advises?”
Presence in the answer, measured and earned.
The new battleground for buying decisions.
- Reputation
“Is what AI says about me accurate?”
Errors caught before they spread.
Before a misperception settles in for the long run.
- Market intelligence
“What do these conversations reveal about my market?”
The richest study field ever opened.
Consumer insights impossible to obtain otherwise.
- Employer brand
“What does AI tell candidates about us?”
Attractiveness piloted where talent looks first.
Where talent now starts their research.
- Content optimization
“Do my pitches, PR and comms say what the market expects?”
Pitches, PR, comms — fed by conversation insights.
Turn conversations into priority marketing actions.
Understanding conversations means strengthening the decisions.
Measure reality. Prescribe action.
In minutes, Bubbling identifies the priority opportunities with the biggest impact on your AI visibility.
Priority actions — to strengthen your presence in the conversations
- Fix what hurts your recommendation.← perception
- Strengthen your credibility with AI.← cited sources
- Overtake competitors in AI comparisons.← competitor ranking
- Win opportunities that are invisible today.← recommendation score
Bubbling turns invisible conversations into actionable intelligence.
Other tools analyse one generic prompt = one answer. Bubbling reproduces full conversations.
Understand what AI says today. Act on what it will say tomorrow.
A robust analysis method, not a proxy or approximate numbers.
What a generic prompt misses — based on digital twins.
Not a first-sentence answer that doesn't cover the whole content.
Comparable and reproducible.
- OSINT methodology
- Client / partner data strictly compartmentalised
- CEO: former Google & Meta exec, US and Europe
- Co-founder: entrepreneur in the Data / Fintech sector
- Elite engineering (e.g. École Polytechnique)
Bubbling helps you leverage AI to engage the customers and prospects that matter, at the moments that matter. We turn AI conversations into high-precision diagnostics, then into concrete action plans.
Bubbling helps you navigate the Black Hole. AI conversations are the most powerful medium ever created for those who know how to leverage it. With Bubbling, you read and analyze those conversations, and regain visibility over what drives customers to choose.
We simulate entire conversations with follow-ups and objections — not just isolated questions.
We reveal why AI excludes you at every decision stage — what your analytics can't see.
We turn insights into concrete action plans that strengthen your presence at the moment decisions are being formed.
Why Emmanuel Dollé founded Bubbling
25 years spent understanding how decisions are made — and one realization: with AI, they now form inside the answer, before any click.
I spent over 25 years working on one question: how decisions are made — and when influence actually happens. I started in a major automotive group, then spent 17 years at Google and Meta across France, EMEA and the US, before joining a French AI scale-up.
Throughout that journey I witnessed two major shifts: the collapse of traditional purchase funnels and the rise of digital platforms shaping discovery. But what is happening today with AI is different. It is not an evolution. It is a rupture.
When large language models emerged, I noticed something simple: people stopped searching. They started asking. The decision was already made inside the answer — before any click, any site visit, any interaction with a brand.
I looked for tools to understand this new reality. Most replicated the old '1 prompt = 1 answer' logic. But people use AI through conversations: they question, refine, compare. That gap is exactly what Bubbling closes — measuring and influencing brand selection inside AI-generated answers.
The decision is now made inside the answer. Before any click, before any site visit, before any interaction with the brand.
- AutoAutomotive group
First years studying the real mechanics of purchase decisions.
- 17 yrsGoogle & Meta
France, EMEA and the US — at the heart of platforms shaping discovery.
- Scale-upFrench AI
First-hand exposure to the rupture caused by LLMs.
- 2024Bubbling
Launch of the GEO platform to measure brand selection inside AI.
Press & podcasts
They talk about us
- Read / Listen →
This Côte d'Azur startup helps brands optimize their marketing on conversational AI platforms
- Read / Listen →
Bubbling interview — GEO & conversational intelligence
- Read / Listen →
GEO, the new brand playing field — with Bubbling
- Read / Listen →
Conversational intelligence: Emmanuel Dollé co-founds Bubbling
What our partners say.
Bubbling helped us measure our real visibility in AI, B2B and B2C, then build a concrete action plan to strengthen our presence where recommendations now play out.
The study revealed customer expectations, usages and market opportunities we'd never have surfaced with traditional research. AI conversations open a new generation of market studies.
For the first time we could see how AI positions us against international competitors — and why some recommendations escape us. A new reading grid for our market.
The experience is remarkably simple. In minutes we had a clear view of our AI presence and the priority actions to take. By far the most intuitive tool we've tested on this subject.
As part of our work with finance professionals, Bubbling helps us better qualify the needs of our clients and prospects thanks to AI. The platform efficiently turns conversations into precise diagnostics and concrete recommendations, while remaining simple to use. An innovative tool that brings real added value to our advisory approach.
Take back control of your AI visibility
Request a personalized demo. Our experts will walk you through a preliminary audit of your brand across the main LLMs.
One platform to steer your visibility inside AI conversations
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Manage Campaigns with Total Flexibility
Access Analysis Based on Complete Conversations (Not Just a 'First Answer')