Bubbling AI Intelligence Platform

Knowwhenandwhyyouappearin AI conversations

Understand the conversations. Influence the decisions.

Transform AI conversations into strategic intelligence and concrete action plans

No credit cardResults in 48hChatGPT, Gemini, Perplexity, Claude, Mistral (Le Chat), Copilot, Grok

Two deliverables: the preliminary diagnostic (free overview, within 48 hours) and the first full diagnostic (7 days, in the platform), then continuous monthly measurement.

What you get

An actionable diagnostic, then continuous measurement

Five concrete steps to understand how your brand exists inside AI conversations, and fix what needs fixing.

Scoping
Targets, competitors and decision moments that matter to you.
Simulation
Full conversations replayed across ChatGPT, Gemini, Perplexity, Claude, Mistral and Copilot.
Diagnostic
Visibility, recommendation, perception and sources, measured and benchmarked.
Prioritisation
Actions ranked by business impact and implementation effort.
Continuous measurement
Monthly tracking inside the platform to steer progress over time.

TimingFirst diagnostic within 7 days. Continuous tracking thereafter.

Continuous multi-LLM coverage

The GEO platform built for full-conversation intelligence

Beyond prompt monitoring: multi-turn conversation analysis trusted by ambitious brands and agencies.

ChatGPT
Claude
Gemini
Perplexity
Mistral (Le Chat)
Copilot
Grok
ChatGPT
Claude
Gemini
Perplexity
Mistral (Le Chat)
Copilot
Grok

LLMs monitored

120k+

Prompts analyzed

2M+

Brand mentions tracked

AI-assisted search is the new source of truth

Customers decide in AI conversations

AI search is massive.

ChatGPT now has more than 1 billion weekly users and alone processes more than 50,000 queries per second. Google's AI Overviews reach more than 1.5 billion users per month, and the Gemini app passed 1 billion monthly active users on August 11. Perplexity, still new, processes more than 15 million queries per day.

AI search is the preferred source of information.

A recent McKinsey study reveals that 65% of organizations now regularly use generative AI, nearly double in ten months. For consumers, AI search is becoming the first reflex, replacing traditional navigation with direct, conversational answers.

AI search is causing a massive drop in web traffic.

Gartner predicts that by 2026, traditional search volume will drop by 25% as users turn to AI assistants and chatbots. Sites that depended on organic traffic are seeing brutal declines, with some reporting drops of 30 to 60% in click-through rates.

The platform

See Bubbling in action

Dashboards designed to steer your generative visibility day to day: sentiment, keywords, competitors and AI conversations.

Visibility

Sentiment & detected adjectives

Visualize the positive, neutral and negative adjectives tied to your brand in LLM answers, with average position and visibility score.

What Bubbling makes possible

The “Conversation Economy” — the biggest opportunity since the dawn of digital

Conversations become the most valuable raw material.

Recommendation
“Am I recommended when AI advises?”
Presence in the answer, measured and earned.
The new battleground for buying decisions.
Reputation
“Is what AI says about me accurate?”
Errors caught before they spread.
Before a misperception settles in for the long run.
Market intelligence
“What do these conversations reveal about my market?”
The richest study field ever opened.
Consumer insights impossible to obtain otherwise.
Employer brand
“What does AI tell candidates about us?”
Attractiveness piloted where talent looks first.
Where talent now starts their research.
Content optimization
“Do my pitches, PR and comms say what the market expects?”
Pitches, PR, comms — fed by conversation insights.
Turn conversations into priority marketing actions.

Understanding conversations means strengthening the decisions.

From analysis to action

Measure reality. Prescribe action.

In minutes, Bubbling identifies the priority opportunities with the biggest impact on your AI visibility.

What you discover

Do you appear?

visibility score

Recommended?

recommendation score

Perceived how?

sentiment

Cited by whom?

sources

What you can change

Priority actions — to strengthen your presence in the conversations

Fix what hurts your recommendation.
← perception
Strengthen your credibility with AI.
← cited sources
Overtake competitors in AI comparisons.
← competitor ranking
Win opportunities that are invisible today.
← recommendation score

Every action is measured. Every improvement is verified.

Our methodology

Bubbling turns invisible conversations into actionable intelligence.

Invisible conversations

QuestionsComparisonsOpinionsDecisionsRecommendationsReviewsChoices

ChatGPTGeminiClaudePerplexityMistralCopilot

We don't see the conversations.

We recreate those who have them.

Other tools analyse one generic prompt = one answer. Bubbling reproduces full conversations.

Actionable intelligence

Understand

Are you recommended?Why?Against which competitors?How is perception evolving?

Act

What are your priorities?Which content to strengthen?Which opportunities to seize?Where to focus investment?

Understand what AI says today. Act on what it will say tomorrow.

Why trust us

A robust analysis method, not a proxy or approximate numbers.

① · RIGOUR

PERSONAS

Profiles and their specific questions.

What a generic prompt misses — based on digital twins.

MULTI-TURN

The full conversation.

Not a first-sentence answer that doesn't cover the whole content.

NEUTRALITY

Measurement without history.

Comparable and reproducible.

② · PRIVACY

Privacy-first for both users and clients / partners.

OSINT methodology
Client / partner data strictly compartmentalised

③ · THE TEAM

Leadership, client-first execution and tech.

CEO: former Google & Meta exec, US and Europe
Co-founder: entrepreneur in the Data / Fintech sector
Elite engineering (e.g. École Polytechnique)

Meet the team →

How it works

One platform to steer your visibility inside AI conversations

👤

Target Your Audience

Define precise personas based on real intentions, behaviors and decision triggers
Simulate how your target audience actually interacts with AI at key moments in their journey
Understand what AI recommends to each persona, and why, in real conversational contexts

✦

Submit Ultra-Targeted Briefs

Define your priorities: brand tracking, product or service
Monitor sensitive topics (customer service, crisis, reputation); market trends
Bubbling identifies the questions and scenarios that actually trigger AI conversations

🎯

Manage Campaigns with Total Flexibility

Control budgets and automate tracking
Activate around key moments and seasonality
One platform to steer your visibility inside AI conversations

⚡

Access Analysis Based on Complete Conversations (Not Just a 'First Answer')

See what AI says about you and your competitors
Understand when and why you're recommended or ignored
Identify the real decision inflection points

About

Bubbling helps you leverage AI to engage the customers and prospects that matter, at the moments that matter. We turn AI conversations into high-precision diagnostics, then into concrete action plans.

“

Bubbling helps you navigate the Black Hole. AI conversations are the most powerful medium ever created for those who know how to leverage it. With Bubbling, you read and analyze those conversations, and regain visibility over what drives customers to choose.

— Emmanuel Dollé, CEO

Complete conversations

We simulate entire conversations with follow-ups and objections, not just isolated questions.

Black Hole diagnostic

We reveal why AI excludes you at every decision stage, what your analytics can't see.

Action-ready insights

We turn insights into concrete action plans that strengthen your presence at the moment decisions are being formed.

The genesis

Why Emmanuel Dollé founded Bubbling

25 years spent understanding how decisions are made, and one realization: with AI, they now form inside the answer, before any click.

I spent over 25 years working on one question: how decisions are made, and when influence actually happens. I started in a major automotive group, then spent 17 years at Google and Meta across France, EMEA and the US, before joining a French AI scale-up.

Throughout that journey I witnessed two major shifts: the collapse of traditional purchase funnels and the rise of digital platforms shaping discovery. But what is happening today with AI is different. It is not an evolution. It is a rupture.

When large language models emerged, I noticed something simple: people stopped searching. They started asking. The decision was already made inside the answer, before any click, any site visit, any interaction with a brand.

I looked for tools to understand this new reality. Most replicated the old '1 prompt = 1 answer' logic. But people use AI through conversations: they question, refine, compare. That gap is exactly what Bubbling closes, measuring and influencing brand selection inside AI-generated answers.

Read the full article

“

The decision is now made inside the answer. Before any click, before any site visit, before any interaction with the brand.

— Emmanuel Dollé, founder

Auto
Automotive group
First years studying the real mechanics of purchase decisions.
17 yrs
Google & Meta
France, EMEA and the US, at the heart of platforms shaping discovery.
Scale-up
French AI
First-hand exposure to the rupture caused by LLMs.
2024
Bubbling
Launch of the GEO platform to measure brand selection inside AI.

The team

Three profiles, one obsession

Tech, marketing and data combined to make what AI says about your brand readable.

ED
Emmanuel Dollé
Co-founder — CEO
JS
Jean-Baptiste Sicard
Co-founder — Chief Operating Officer
CS
Christoph Stadeler
Co-founder — Chief Growth Officer

Meet the team

Press & podcasts

They talk about us

First leaders of the Conversation Economy

What our partners say.

AC
Andreea Culcea
CMO — Motul · Automotive
8,500 conversations analysed · 5 digital twins · B2B & B2C

AV
Anne Van Den Heuvel
Director — Domaine VDH · Hospitality
+32% AI visibility identified after optimization

AC
Amélie Charles
Managing Director — Barnes International Realty · Real Estate
9 international competitors analysed · US buyer persona

RS
Rusana Shkaraban
Head of Marketing — Uinno · IT / Tech
Benchmark vs the European GEO leader

AR
Antoine Roger
Directeur Général · Agence SAND
AI-powered qualification for finance professionals

Take back control of your AI visibility

Request a personalized demo. Our experts will walk you through a preliminary audit of your brand across the main LLMs.

Trial or demo?

The preliminary diagnostic is free and requires no credit card; the personalized demo walks you through a preliminary audit of your brand. There is no self-serve free trial of the platform: you start with the demo and the free diagnostic.

Already a customer? Access your workspace

Take back control of your AI visibility

Request a personalized demo. Our experts will walk you through a preliminary audit of your brand across the main LLMs.