the “Conversation Economy.”
Understand conversations. Influence decisions.
The three eras of digital marketing
Every decade has seen a new dominant channel emerge.
SEARCH
Intent is captured.
SOCIAL
Attention is earned.
AI
Conversation is influenced.
In the Conversation Economy, AI becomes a new acquisition, recommendation and influence channel. Understanding your place in those conversations is a strategic priority.
Users now confide their questions to their closest advisor.
AI conversations have become the richest insight source ever — but brands have no access to them.
- Searchkeywords, an indirect signal of intent
- Socialposts, likes, comments — an indirect signal of attention
- Studiesfocus groups, surveys, small samples
Real conversations, deep, across every topic.
For the first time, consumers spontaneously explain their needs before deciding.
Staying blind, suffering zero-click, or choosing the wrong remedy — each has a price.
The blind spot
of brands have zero mentions in AI answers. Volatility 40–60% per month.
Web traffic collapse
The zero-click phenomenon: most searches no longer produce an outbound click.
The false remedy
Sampling a few AI answers isn't measuring a market. Without precise personas and full conversations, you only see half the picture.
Doing nothing costs. Measuring imperfectly costs too. Meanwhile, early adopters learn faster than you.
The biggest opportunity since the dawn of digital.
Conversations become the most valuable raw material.
Recommendation
“Am I recommended when AI advises?”
Presence in the answer, measured and earned — the new battleground for buying decisions.
Reputation
“Is what AI says about me accurate?”
Errors caught before a misperception settles in for the long run.
Market intelligence
“What do these conversations reveal about my market?”
The richest study field ever opened. Consumer insights impossible to obtain otherwise.
Employer brand
“What does AI tell candidates about us?”
Attractiveness piloted where talent now starts their research.
Content optimization
“Do my pitches and comms say what the market expects?”
Pitches, PR, comms — fueled by insights from real conversations.
Mastering conversations means influencing decisions.
Bubbling turns invisible conversations into actionable intelligence.
Billions of simulated conversations powered by digital twins that reproduce real-world behaviour.
Understand
- Are you recommended?
- Why?
- Against which competitors?
- How is your perception evolving?
Act
- What are your priorities?
- What content to strengthen?
- What opportunities to seize?
- Where to focus investment?
Understand what AIs say today. Steer what they will say tomorrow.
The only platform covering every Conversation Economy opportunity.
Rigour
A robust analysis method, not a proxy or approximate numbers.
- PersonasProfiles and their specific questions — based on digital twins.
- Multi-turnFull conversations, not a single opening sentence.
- NeutralityMeasurement without history — comparable and reproducible.
Privacy
Privacy-first for both users and clients / partners.
- OSINTMethodology based exclusively on open sources.
- CompartmentalisationClient / partner data strictly isolated.
The team
Leadership, client-first execution and tech.
- CEOFormer Google & Meta exec, US and Europe.
- Co-founderEntrepreneur in the Data / Fintech sector.
- TechElite engineering (e.g. École Polytechnique).
Let's see where you stand — this week.
In 30 minutes, discover where your brand is actually visible in AI — and where your biggest opportunities are.
- Your current visibility across the major AIs
- Priority opportunities identified
- Key gaps versus your competitors
- First action recommendations