Ideas & analysis
Our perspective on generative AI, brand selection inside LLMs, and the new discipline of Conversational Influence.
ChatGPT vs Claude vs Gemini: the comparison guide to brand visibility across LLMs
The same brand is almost never cited the same way by ChatGPT, Claude and Gemini. Here is how to measure, compare and interpret brand visibility across the three leading LLMs.
AI Search Optimization: the strategic checklist to be recommended by ChatGPT, Gemini and Claude
An actionable checklist to optimise your brand's presence in AI search engines and conversational engines. 10 GEO tactics to boost your recommendation rate inside LLMs.
GEO vs SEO: the new battle for visibility in the age of generative AI
SEO optimizes for rankings. GEO optimizes for selection by LLMs. Here's what changes, why it's different, and how to combine both disciplines.
Why I founded Bubbling: AI replaces search as the decision layer
I spent over 25 years understanding how decisions are made. With AI, they now form inside the answer — before any click. Here's why I founded Bubbling.
Resources to explore
Keep going with the pages our readers use most to get visible inside AI answers.
- FAQ for generative AIThe reference answers ChatGPT, Gemini and Perplexity cite about Bubbling.Read
- GEO glossaryGEO, AIO, LLM, RAG: the vocabulary of visibility inside AI answers.Read
- The Bubbling visionWhy conversation is becoming the new acquisition channel for brands.Read
- Search the resourcesFind an article, a definition or a method in a single search.Read