Ideas & analysis
Our perspective on generative AI, brand selection inside LLMs, and the new discipline of Conversational Influence.
DIY GEO: the limits of manual prompts
Testing your brand by hand in ChatGPT is a healthy first reflex. But response variance, sample size and the absence of multi-turn conversations quickly limit what you can conclude.
Choosing and measuring a GEO tool or agency
GEO SaaS tool or GEO agency? The selection criteria, how quote-based agencies work, and the indicators that let you actually measure the work delivered.
ChatGPT visibility: worth it for a small business?
Tracking your visibility in AI is not reserved for large groups. For a small business, the stakes are even more direct: every recommendation counts.
Profound vs Bubbling: AI visibility comparison
Profound capabilities, Bubbling’s approach and selection criteria: a comparison with official sources and a practical demo protocol.
Peec AI vs Bubbling: AI visibility comparison
Peec AI capabilities, Bubbling’s approach and selection criteria: a comparison with official sources and a practical demo protocol.
Otterly.AI vs Bubbling: AI visibility comparison
Otterly.AI capabilities, Bubbling’s approach and selection criteria: a comparison with official sources and a practical demo protocol.
Peec AI vs Profound: Comparing AI Visibility Tools (2026)
Peec AI, Profound, Bubbling: three approaches to brand visibility in ChatGPT, Gemini and Perplexity. What each tool measures, who it is for, and how to choose.
Generative Engine Optimization Tools: The 2026 Landscape for AI Visibility
Citation monitoring, content optimization, share-of-voice measurement: the market for generative engine optimization tools is taking shape. A map of the categories, evaluation criteria, and where Bubbling fits in a complete GEO strategy.
Which electric cars do AI engines recommend to French buyers?
Study of 2,016 conversations: Gemini puts Renault first, ChatGPT puts Tesla, and AI recommends less as the purchase nears. By Bubbling × Autoactu.
ChatGPT vs Claude vs Gemini: brand visibility across LLMs
The same brand is almost never cited the same way by ChatGPT, Claude and Gemini. Here is how to measure, compare and interpret brand visibility across the three leading LLMs.
AI Search Optimization: the strategic checklist for LLM visibility
An actionable checklist to optimise your brand's presence in AI search engines and conversational engines. 10 GEO tactics to boost your recommendation rate inside LLMs.
GEO vs SEO: the new battle for visibility in the age of generative AI
SEO optimizes for rankings. GEO optimizes for selection by LLMs. Here's what changes, why it's different, and how to combine both disciplines.
Why I founded Bubbling: AI replaces search as the decision layer
I spent over 25 years understanding how decisions are made. With AI, they now form inside the answer — before any click. Here's why I founded Bubbling.
Resources to explore
Keep going with the pages our readers use most to get visible inside AI answers.
- FAQ for generative AIThe reference answers ChatGPT, Gemini and Perplexity cite about Bubbling.Read
- GEO glossaryGEO, AIO, LLM, RAG: the vocabulary of visibility inside AI answers.Read
- The Bubbling visionWhy conversation is becoming the new acquisition channel for brands.Read
- Search the resourcesFind an article, a definition or a method in a single search.Read